Design with Cameron Foggo: Curiosity, Experimentation and the Art of Making
For Cameron Foggo, design starts with curiosity.
A second-generation furniture designer, Cameron has spent his career exploring the relationship between form, function, material and comfort. Since establishing his studio in 2007, his work has moved across furniture, interiors, architectural collaborations and art, with an approach that feels considered without ever becoming overly precious.
Based in Byron Bay, Cameron is someone who is always looking at things, questioning them and wondering what might happen if he approached them differently. At the moment, that curiosity has led him towards sculptural forms — experimenting with volume, proportion and the relationship between hard and soft.
During a recent visit to our Gold Coast showroom, Cameron took us through a few of the pieces that have shaped his design journey, sharing the ideas, experiments and countless prototypes behind them.
Curiosity as a starting point
The common thread through Cameron’s work is a willingness to experiment.
Rather than beginning with a particular look or style in mind, he is interested in playing with an idea and seeing where it leads. That process can mean making something, stepping back, changing it, making it again and refining the details until the relationship between form and function feels right.
It’s an approach that is particularly evident in his furniture for Natadora, where sculptural silhouettes are balanced by a very practical consideration: how the piece feels when you actually live with it.
“Furniture needs to be beautiful, but it also needs to work,” is a philosophy that runs through his work — and nowhere is that more apparent than in the pieces he selected during his visit.
Furrow Sofa: hard meets soft
There are obvious comparisons between Natadora’s Furrow Sofa and the classic Chesterfield. Its deep, tufted surface and considered proportions certainly invite the comparison. But that was never Cameron’s intention.
Instead, Furrow began with a fascination with juxtaposition.
Cameron wanted to create a piece where the hardness of the frame sits against the softness of the seat cushion — two contrasting elements brought together in a single form. The result is a sofa with a strong architectural presence, softened by generous cushioning designed for comfort.
And comfort was never an afterthought. Cameron wanted Furrow to be the kind of sofa you could sink into, be comfortable enough to sleep on and still look good the next day.
The finished piece treads the line between classical and contemporary, but its character comes from that tension between structure and softness.
Arbor Chair: an elevated beanbag
If Furrow explores the tension between hard and soft, Arbor takes the idea of softness somewhere else entirely.
Cameron describes Arbor as an elevated take on the beanbag. A generous, inviting form designed to feel almost irresistible to sit in. The collection began with an exploration of the relationship between a circle and a square, and what could happen when those two forms were brought together.
But achieving the seemingly effortless wrinkles and folds in the seat was anything but effortless.
The final shape came through a huge amount of prototyping, with Cameron refining the way the upholstery moved around the form. It is a good example of something that appears simple once finished, but reveals a much more considered process when you look closely.
Of all the finishes, Cameron particularly loves seeing Arbor upholstered in wool. The natural texture adds another layer to the soft, sculptural form, emphasising the relaxed character of the piece.
Fudge Sofa: embracing the block
Cameron’s newest design for Natadora, Fudge, takes his interest in volume and form in a new direction.
The sofa has a distinctly blocky quality — something that becomes even more apparent in the upcoming modular version. It is this sense of volume that gives the design its name, while a layer of feathering over the top softens the overall form and brings a more relaxed feel.
Once again, the details tell the story.
The seam detailing across the back required extensive prototyping to get the relationship between the two volumes just right. It is a deceptively simple detail, but one that has a significant impact on the way the sofa reads as a whole.
The forthcoming modular version takes the idea further, allowing the distinctive volumes of Fudge to become even more expressive.
Wren: where craftsmanship takes centre stage
Cameron’s work extends well beyond Natadora. His Wren Lounge Chair for Tolv brings together his fascination with proportion and form with a deep appreciation for traditional craftsmanship.
The chair features a timber frame with softly tapered, hand-sanded details and visible tenon joins, paired with a sling-style backrest. The cushion is designed to mould to the sling over time, allowing the chair to become increasingly comfortable and personal with use.
Wren was also recently presented at 3daysofdesign in Copenhagen as part of Tolv’s 2026 European showcase — another reflection of the international reach of Cameron’s work.
There is something particularly considered about Wren. Nothing is excessive. The beauty comes from the relationship between the timber, the sling, the cushion and the craftsmanship in each connection.
Always looking, always experimenting
What comes through most clearly when speaking with Cameron is that curiosity never really stops.
There is no single Cameron Foggo aesthetic. Instead, there is a way of thinking — questioning how something could work, playing with form, testing an idea and refining it until the finished piece feels inevitable.
From the contrast of Furrow’s frame and soft seat, to the carefully engineered wrinkles of Arbor, the substantial volumes of Fudge and the traditional craftsmanship of Wren, each piece offers a glimpse into that process.
And perhaps that is what makes his work so enduring. The experimentation may happen in the studio, through sketches, conversations and countless prototypes, but the final result is always something designed to be lived with.
Discover Cameron Foggo’s work for both Natadora and Tolv at Trit House.